Articles
Video production, animation, and content thinking from the DHP team.
Earlier Articles
Creating a video can be an excellent way to share your message, product, or service with the world. However, many new businesses are unsure of how much it will cost to produce their corporate video.
Before the internet, corporate videos were used as a tool to communicate company policies and procedures. They used to be very formal and scripted, with stiff, uncomfortable interviews and boring pres
The corporate video production process is an important component of any business. Whether you are looking to increase sales or create a lasting impression with your customers, videos can be a huge hel
Video marketing is one of the most effective forms of advertising today. A video marketing campaign can be organized around a single product or promote an entire organization’s brand. The goal is alwa
Corporate videos are a great way to communicate with customers and employees. Corporate video content is often targeted towards the company’s core sales demographics, and internal employees that need
Video differentiates your company from the competition because it offers information in a way that is more engaging and interesting than anything else out there today. Videos can be used effectively a
Brands are constantly looking for new ways to reach their customers. That has led to the rise of corporate video. Corporate videos serve a variety of purposes. They can be used to introduce new produc
A CTA or “call to action” is a term used in marketing that has become increasingly popular as the internet and social media have opened up new opportunities for businesses to attract more customers. C
Video has become the dominant content format in digital marketing. Here are ten reasons why businesses that are not investing in video production are falling behind those that are.
Videos have shown the potential to capture attention more effectively than plain text or static pictures, and they’re shared extensively on social media.
Marketing videos can be a great way to introduce your company and its products. There are many different ways to use videos in marketing. Videos can be used as a form of promotion or for customer test
Motion graphic video pricing varies significantly based on duration, complexity, and who you commission. This guide breaks down the main cost factors so you can plan your budget accurately.
Infographic videos turn complex data into clear, visual stories. Here is a six-step process for creating one that communicates its message effectively and holds attention to the end.
Motion graphics combine design and animation to communicate information visually. They are one of the most versatile and cost-effective formats in video production, and one of the most underused.
Effective video marketing requires more than a good video. Here are the four components that determine whether a campaign performs or disappears.
Animation can communicate ideas that live footage cannot. For businesses with complex products, abstract services, or limited visual assets, it is often the most effective production format available.
A call to action tells a viewer where to go next. In video marketing, CTAs are one of the most direct ways to convert passive viewers into active prospects. Here is how they work and how to use them.
Creating a marketing video that holds attention from first frame to last is harder than it looks. These eight principles cover what separates video that connects from video that gets skipped.
Video has moved from a nice-to-have to a standard component of business marketing. Here is why businesses across categories are making it the centre of their content strategy.
Video production and film production share the same tools but operate very differently. Understanding the distinctions helps when briefing a production company or planning a project.
Corporate video production works when it is built around a clear understanding of who is watching and what they need to take away. Here is how to use the format effectively.
