Articles

Production & Strategy

Video production, animation, and content thinking from the DHP team.

Earlier Articles

Video Production

How Much Does it Cost to Produce a Corporate Video?

Creating a video can be an excellent way to share your message, product, or service with the world. However, many new businesses are unsure of how much it will cost to produce their corporate video.

4 min read
Video Production

How Corporate Videos Have Changed Over the Years

Before the internet, corporate videos were used as a tool to communicate company policies and procedures. They used to be very formal and scripted, with stiff, uncomfortable interviews and boring pres

3 min read
Video Production

Behind the Scenes: How a Corporate Video is Produced

The corporate video production process is an important component of any business. Whether you are looking to increase sales or create a lasting impression with your customers, videos can be a huge hel

3 min read
Video Production

What Makes an Effective Video Marketing Campaign?

Video marketing is one of the most effective forms of advertising today. A video marketing campaign can be organized around a single product or promote an entire organization’s brand. The goal is alwa

4 min read
Video Production

Essential Elements That Make A Great Corporate Video

Corporate videos are a great way to communicate with customers and employees. Corporate video content is often targeted towards the company’s core sales demographics, and internal employees that need

4 min read
Video Production

How to Track the Impact of Your Video Marketing

Video differentiates your company from the competition because it offers information in a way that is more engaging and interesting than anything else out there today. Videos can be used effectively a

5 min read
Video Production

The Different Styles of Corporate Videos

Brands are constantly looking for new ways to reach their customers. That has led to the rise of corporate video. Corporate videos serve a variety of purposes. They can be used to introduce new produc

5 min read
Video Production

5 Ways to Harness the Power of CTA in Video Marketing

A CTA or “call to action” is a term used in marketing that has become increasingly popular as the internet and social media have opened up new opportunities for businesses to attract more customers. C

4 min read
Video Production

Three Lengths of Marketing Videos, and Where To Use Them

Marketing videos can be a great way to introduce your company and its products. There are many different ways to use videos in marketing. Videos can be used as a form of promotion or for customer test

4 min read
Animation

Why Motion Graphics Are A Worthwhile Option

Motion graphics combine design and animation to communicate information visually. They are one of the most versatile and cost-effective formats in video production, and one of the most underused.

3 min read
Video Production

Can CTAs Really Increase Video Marketing Conversions?

A call to action tells a viewer where to go next. In video marketing, CTAs are one of the most direct ways to convert passive viewers into active prospects. Here is how they work and how to use them.

3 min read
Video Production

8 Tips on Creating an Engaging Marketing Video

Creating a marketing video that holds attention from first frame to last is harder than it looks. These eight principles cover what separates video that connects from video that gets skipped.

3 min read