BLOGS
Benefits Exclusive to Making Use of Corporate Video
With the rise of online video, brands recognized how beneficial it can be to have a corporate video on their website or social media page. Corporate videos can be used to market a product or service, highlight new features and developments in the industry, or even...
The right corporate video for the right place: 4 great examples
With the rise of digital and social media, online audiences are desiring more than just text updates. Video is quickly becoming a major part of today's marketing strategy. For brands that want to stay ahead in this ever-changing landscape, it's important to know what...
The cornerstones of corporate video production
Corporate video production is a much-misunderstood entity in the marketing world. Many people think that it takes just one or two steps to make an effective and engaging corporate video, but this couldn't be further from the truth. To produce a great piece of content,...
Corporate videos versus the world: what distinguishes them from other types of video
Corporate videos are often more formal than other types of videos because they usually have a specific purpose. They are made to inform, explain, or introduce something to an audience. A corporate video can be used as marketing material for your business or product,...
An Introduction to Explainer Videos
Video marketing is an excellent way for businesses to reach their customers. Today, consumers have more options than ever before, but they do not have enough time or patience to browse through websites that offer endless products to find what works best with their...
The Influence that the Length of a Corporate Video Has
The length of a corporate video has a direct correlation to how engaging it is. In the age of short attention spans, shorter videos are more likely to be watched and shared on social media. Generally, if your video is less than 2 minutes long, people will watch the...
Effective Ways to Create Engaging Marketing Videos
Video marketing has exploded in popularity over the past few years because people want content they cannot find elsewhere or something different from what others offer them. Marketers and brands are always looking for new ways to engage their audience. Videos are a...
Things to Include in a Corporate Video
We all know how important it is to make a good first impression. A corporate video is a great way to do this where you share your company's culture, vision, and mission while telling your story. It is an excellent tool for internal communication with employees and...
User-Generated Content, and Its Role in Corporate Videos
User-generated content is a social media strategy where brands encourage customers to produce and share their content. Brands can create this type of content by asking followers or potential customers to post pictures, videos, reviews, etc. This strategy has become...
Analysing the Growth of Corporate Videos Over Time
Companies have been looking to increase their brand awareness for a while now. They're trying everything from advertising on TV to tweeting out links, but the one strategy that has been proven successful is video marketing. In fact, according to a survey, consumers...