Animation are a relatively easy way to help build consumer trust, develop brand identity, train staff, explain complex products, and much more.
ANIMATION IS NOT JUST ABOUT MOVING IMAGES
IT IS ABOUT GIVING LIFE TO VISUALS
Animation is a way to convey messages through a captivating and entertaining manner. Sometimes it is used to deliver heavy messages in a positive and lighthearted way. Animation also help audiences to understand messages in a visually appealing way. Using illustrations and narration, we are able to guide our audience to conceptulise a message no matter how complex or detailed it may be.
We help clients develop their own animation and stories to convey their message. And in Dustin Hill Productions, we have a step-by-step process that we work with our clients to achieve that.
STEP BY STEP
BEFORE WE START
Before we even start animating, we would need to conceptualize how the flow, art direction and style will be like. For that we have to be clear with what we want to achieve. We use mood boards to help with visualizing the ideas.
Mood boards can either be literal and practical (i.e. featuring fonts, color schemes and images that you actually plan to use in a final piece of work) or they can be less literal and more about exploring tone and mood. You can tackle these two different types sequentially, or you can just do one or the other
After we are done with finding the right mood boards and concepts, we then have to make a storyboard. A storyboard helps us and our clients to visualise the movements, character styling and overall look & feel for the production and animation.
HOW TO STORYBOARD
CREATING A TEMPLATE
Draw a series of rectangles on a piece of paper or on your drawing platform. Each rectangle represents a scene and what elements are involved in the scene.
Make sure you leave enough space so that you can write down notes of the scenes.
Under each rectangle, write the line of script or dialogue that corresponds to that scene. This would help both your team and your clients understand what is being narrated as the images are shown.
After we are done with creating the template and adding in the script, we are able to start on our sketches for our storyboard. This is where we draw the characters and items that we intend to show on the frame. Finally, add in any notes about each scene.
BRINGING IT TO LIFE
Once we are done with storyboarding, it’s time to bring it to life. This is when we sequence the storyboards side-by-side to tell the story.
Industrial experts could call this an ‘Animatic’, whereby we can string each of these panels together as a basic animation to understand the pacing and sequence of events.
Characters in a video do not just fall from the sky. They have to be crafted by artists. There are many ways to develop characters and the world they live in, sometimes these are done in 3D, some are drawn. But the most common way illustrations are made today are by digital artists.
Each video and animation would require for different styles, and these are dependant on the brand and their consumers. A luxurious brand with a mature audience would require a different style of illustrations and animation compared to one of children’s book.
The imagery and style would have been decided at the first part on the production pipeline. It is here that illustrators would develop the characters and assets to prepare them for animation and production.
The core of the production. Animation is not just about moving things around, it is adding life to the characters, the environment and the production as a whole. Things from arm movements, trees swaying and even the camera movement all contributes to how the viewers see and perceive your videos!
In animation, we take into account the pacing and how the characters need to be portrayed. Ironically, animators do not just look at the characters on screen, they look at charts and graphs to make changes to the animation on screen.
After completing the animation, Dialogue, music, and sound effects are added into the files. Depending on your project, you may need different variations with sound or without sound. Sometimes there may be a need for a sound engineer to help with the production of audio.
Rendering is the phase whereby the video is being processed for distribution. This is common for both 2D and 3D development before it is made into a video file. Rendering for 2D video is relatively faster than rendering a 3D footage.
The rendering process could take up to 30 minutes to 5 hours for a 2 minute video, it really depends on how long and complex the production is.
KICKSTART YOUR VIDEO PROJECT NOW!
Drop us a message to start your project!
We would love to talk to you!
Let us know if you are still unsure about what to expect during production or which style of video would suit you. We will assign an experienced Video Producer to help guide you through the process!
21 Toh Guan Rd E, #09-19, Singapore 608609
+65 9646 3975
+65 9144 6052
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