| VIDEO PRODUCTION
WHY USE VIDEOS
Corporate videos are a relatively easy way to help build consumer trust, develop brand identity, train staff, explain complex products, and much more.
With corporate video production and viewership on the rise, more business executives are starting to consider videos as a necessity in their marketing plan, and their day to day operations. A recent study from Forbes stated that 75% of business executives watch work-related videos on business websites at least once a week. So, just because you’re a B2B business doesn’t mean you have to stick to the old methods of white papers and webinars to reach your target audience. A lot goes into these video productions and they can take a variety of shapes, so here’s a little more about how we tackle them
From the beginning, our team assigns a dedicated producer who directs the project from the kick-off to the final delivery. Dustin Hill Productions collaborates with our clients to map out their creative vision and explores strategic techniques that would best tell your story. We pride ourselves on our ability to connect with everyone that we work with and best understand their message.
In our production pipeline, we work closely with our clients and educate them on what to expect during the production process. As our clients come from different industries, each project is unique and requires tailor-made solutions for our clients. During the production process, there are several stages what require client feedback, and we will inform our client at the beginning of the project.
Our producer would generally ask the following questions at the start of the project:
– What is the purpose of this video?
– What is the primary message you are trying to communicate?
– Who are your audience?
– Where will this video be displayed or how will it be used?
– Are there existing videos internal or external which you like?
– How much do you have to spend on the video production?
With these information we would be able to help draft out an idea of how the video should be delivered. As these information helps guide our team in making the following decisions with our clients.
– The expected length of the video
– Copyrighting and Commercial rights
– Need for live action, 2D animation, Visual Effects or 3D development
– Style and tonality of the video
– Brand assets
With the concept and script developed, we proceed to develop panel by panel scenes of the story. This helps visualize how the story would look like and what is involved in the production. In the storyboard, a technical description of what is happening, what the actors are doing or occurring visuals will be written or illustrated.
Generally with the storyboard done, we would be able to understand these information for the production:
– Number of shots and scenes required
– Number of talents required in each scene
– Live action footage, 2D Visual Effects or 3D development is required per scene
– Camera angles
– Lighting angles
– Scene location, timing of day and props
The goal of this process is to gather all the visual building blocks in order to begin production. This is also a vital phase of production that we seek feedback with our clients to make sure both parties are aligned on the same page before moving forward. Storyboarding is also the final step in post-production, whereby tweaking of script, concept and story typically happens to rectify issues.
LIVE ACTION VIDEO CAPTURE
In this phase, all the live action footage that is needed is captured. This is where storyboards come in, it allows us to plan for talents, location, equipment and crew members required for the shoot. During Production, our producer will reference all the elements present on the storyboard that has been agreed on to produce and direct the shoot. Crew members may be present on site to facilitate the talents and their makeup, lighting of the scenes to things such as equipment use.
The Producer will rely on the Script, Storyboard, Creative Breakdown, and illustrated or graphical elements to understand how the video footage will be used. This may dramatically affect how he/she captures the footage.
EDITING, VISUAL EFFECTS, ANIMATION
At this phase we begin assembling footage from the Live Action Video Capture, along with the assets and illustrations generated from the previous phase. Our editing team would sequence them according to the initial blueprints from the storyboard.
Visual effects such as rotoscoping, green screen editing, particle effects and many more are generated here. As some videos do require visual effects more than others, this phase could be one of the longest phases in the production pipeline.
Graphics or illustrated characters are then animated and video footage is edited together. Titles and lower thirds are added, along with visual effects, sound effects, music, and other finishing polish.
DESIGN AND ILLUSTRATIONS
Here, graphical elements in the video are designed and prepped for animation. Assets such as art illustrations and images are generated in-house. All the elements mentioned are also done in reference to the Creative Breakdown presented in the storyboarding and conceptualization stage. Often there is a collaborative effort with animators to insure the illustrated or graphic elements will animate correctly.
VIEWING COPY (DRAFTS)
Once done, the first draft would be sent to the client for feedback. Now, the client gets a look at the fully composed video in its finished form. At this stage, the video will go through many rounds of feedback back and forth between the producer and the client.
In each variation of review, the video would go through several rounds of revision between the producer and their team. The beauty is if thorough feedback has been given at each stage along the way, then feedback at this stage is limited to comments on the final polish and details.
Here, through the previous phases the video is considered final and is handed over to the client.
Testimonial Corporate Video Production
Live action client testimonial videos are often used to build consumer trust, and highlight the personality of a business. Business testimonial videos allow users go behind the scenes, talk about company history, and/or highlight a brand’s unique personality.
In this testimonial video for Meraki Go, a satisfied customer explains Meraki Go’s technology has helped his business efficiency.
Animated Corporate Video Production
There is a common misconception that animated videos are only for kids, or adults who act like kids. We’re here to set the record straight. While it’s true that kids love cartoons, the medium of animation doesn’t have to be confined to the Disney channel. An animated corporate video can actually be a great tool for your business to explain complex ideas, tools, and services. And don’t worry, those C-level execs will love it too!
Live Action Corporate Video Production
Live action video is great for businesses who have a tangible product that they want to share with the world. As opposed to the testimonial video style, live action corporate videos often tell a fictional story, or demonstrate a common scenario surrounding a product.
Corporate Communications Video Production
Your corporation is full of people. Those individuals could be spread out across multiple floors, cities, or countries. That’s why we’ve recently seen a rise in internal communications videos as it pertains to our corporate video productions. These are productions produced with the intent to only be seen by employees or contractors of your business, to get everyone on the same page quickly.
These corporate video productions can be initiated by the executive team, human resources, or departmental managers – really anyone that wants to make sure they’re clearly communicating company policies and procedures in a very direct, clear way. This video for the National Council of State Boards of Nursing communicates recent changes to nursing law through a clear and efficient animation.
Corporate Recruiting Video
A corporate recruiting video can be a great way to promote your company brand, showcase company culture, and encourage candidates to apply. Corporate recruiting videos are produced with the intent of giving potential employees a taste of what your company is all about and achieving your talent acquisition goals.
Corporate Video Series
A corporate video series is a collection of informative videos created with the same end goal in mind. Traditionally three or more videos, they’re designed to have a universal appeal to customers and non-customers alike. A business video series offers a unique opportunity to help your audience better understand complex topics within your industry, and encourage them to engage with your company. In other words, a series is a valuable tool to build your brand.
In this video series for GEICO, we created a series of educational explainer animations for car owners who have to deal with the claim filing process