VIDEO PRODUCTION SERVICES
Videos are a relatively easy way to help build consumer trust, develop brand identity, train staff, explain complex products, and much more.
BEFORE WE START
Dustin Hill Productions collaborates with our clients to map out their creative vision and explores strategic techniques that would best tell your story. We pride ourselves on our ability to connect with everyone that we work with and best understand their message.
We work closely with our clients and educate them on what to expect during the production process. As our clients come from different industries, each project is unique and requires tailor-made solutions for our clients.
QUESTIONS TO ASK BEFORE STARTING
WHAT IS THE PURPOSE OF THE VIDEO?
Every video has to serve a purpose. It could be introducing the new brand direction of a company, for educational purposes or introducing a new product or service.
WHAT IS YOUR MESSAGE?
There should be a core message that you intend to tell your audiences for each video. Usually, these messages can be summed up in one sentence.
WHO IS YOUR AUDIENCE?
Each video is targetted at different people. The audience’s age, gender, buying habits and culture has to be taken into account when developing the script and visuals.
WHERE IS THE VIDEO PLAYED?
This might sound unnecessary, but where the video is being played does make a big difference. This factor has to be taken into account for things such as copyright and talent fees. The video duration and the audience’s attention span varies dependant on where the video is being played.
IS THERE A BRAND GUIDE?
Videos are a representation of your brand’s image. It would help if there is already an existing brand guide for us to refer to. This allows audiences to identify your brand as they see the video.
WHAT IS YOUR BUDGET?
Needless to say, some projects would require a higher budget. This would help the development team better understand your needs and purposes. More complex things such as 3D development or Computer-generated Imagery is possible with a higher budget.
With the concept and script developed, we proceed to develop panel by panel scenes of the story. This helps visualize how the story would look like and what is involved in the production.
In the storyboard, a technical description of what is happening, what the actors are doing or occurring visuals will be written or illustrated.
EQUIPMENT AND VISUALS REQUIRED
LIGHTING AND CAMERA ANGLES
SCENE LOCATIONS AND TIME OF DAY
EQUIPMENT AND VISUALS REQUIRED
SCENE LOCATIONS AND
TIME OF DAY
LIVE ACTION VIDEO CAPTURE
In this phase, all the live action footage that is needed is captured. This is where storyboards come in, it allows us to plan for talents, location, equipment and crew members required for the shoot.
Crew members may be present on site to facilitate the talents and their makeup, lighting of the scenes to things such as equipment use.
DESIGN AND ILLUSTRATION
Here, graphical elements in the video are designed and prepped for animation. Assets such as art illustrations and images are generated in-house.
All the elements mentioned are also done in reference to the Creative Breakdown presented in the storyboarding and conceptualization stage. Often there is a collaborative effort with animators to insure the illustrated or graphic elements will animate correctly.
EDITING, VISUAL EFFECTS, ANIMATION
At this phase we begin assembling footage from the Live Action Video Capture, along with the assets and illustrations generated from the previous phase. Our editing team would sequence them according to the initial blueprints from
As some videos do require visual effects more than others, this phase could be one of the longest phases in the production pipeline.
Graphics or illustrated characters are then animated and video footage is edited together. Titles and lower thirds are added, along with visual effects, sound effects, music, and other finishing polish.
VIEWING COPY (DRAFTS)
Once done, the first draft would be sent to the client for feedback. Now, the client gets a look at the fully composed video in its finished form. At this stage, the video will go through many rounds of feedback back and forth between the producer and the client.
In each variation of review, the video would go through several rounds of revision between the producer and their team. The beauty is if thorough feedback has been given at each stage along the way, then feedback at this stage is limited to comments on the final polish and details.
Here, through the previous phases the video is considered final and is handed over to the client. Here are some samples that we have produced
KICKSTART YOUR VIDEO PROJECT NOW!
Drop us a message to start your project!
We would love to talk to you!
Let us know if you are still unsure about what to expect during production or which style of video would suit you. We will assign an experienced Video Producer to help guide you through the process!
21 Toh Guan Rd E, #09-19, Singapore 608609
+65 9646 3975
+65 9144 6052
SPEAK WITH A
VIDEO PRODUCTION PROFESSIONAL
Meetings is a vital way for us to chat and discuss about your requirements and objectives, the budgets involved, and any research that is needed.
Dustin Hill Productions is here to guide you with more information,
answer any questions you may have and provide an effective solution for your needs.
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