What is an explainer video?

Explainer videos are short animated videos most commonly used explain the brand stories or products of your businesses. Explainer videos mostly cover the problem, solution, the highlights and how it all works. These videos are also mostly done in animation.

Explainer videos are short and quick, making it more engaging to consumers. These videos should let consumers understand better of what your business does.


Why Use an Explainer Video?

An explainer video can help businesses express what they do in which potential customers can understand easier.You can place your explainer video on your homepage, social media and meetings.

Some characteristics of a good explainer video

  • Straightforward and clear
  • Friendly, conversational tone of voice
  • Focusing on the positives and benefits

Reference video: https://www.youtube.com/watch?v=AW8XV8Ic-eY