What is a lifestyle video?

The lifestyle video is mostly a short brand-centric video that helps promote your company/business. It is usually a short video that can be found on TV or on the internet.

A lifestyle video usually does not dive into details like an explainer video would. Lifestyle videos are more straightforward or story driven.

Why Use a lifestyle Video?

These videos are mostly used to create awareness and excitement for a product or service that your business offers. They help to gain traction on your social media when you use it as ads or page promotion.

Some characteristics of a lifestyle / commercial video

  • Branding focused
  • Motivating call-to-action
  • Shareable on social media

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