5 Ways to Harness the Power of CTA in Video Marketing

A CTA or “call to action” is a term used in marketing that has become increasingly popular as the internet and social media have opened up new opportunities for businesses to attract more customers. CTA is meant to prompt consumers into taking some sort of specific, immediate action – whether it be clicking on an ad or signing up for a newsletter, making a purchase, or downloading an app.

Creative and compelling videos attract and inspire attention. But for marketing to be effective, it needs a call to action. CTAs are often overlooked in video marketing because they can feel like an afterthought. 

However, adding a CTA is essential in video marketing as it is a way to communicate to your audience to take the desired action that will support your business.

Here are 5 ways you can get the best of CTA in your next video marketing campaign:

1. Add verbal and visual CTA

Videos include visual as well as audio components, and that can serve as an advantage when it comes to CTA as you can include both components to ask your viewers to take the desired action. 

Adding a verbal component along with your CTA is a more effective way of ensuring that your CTA has reached your audience. You can add narration of a voice guiding your viewers to take the action along with adding your CTA button to get better results.  

2. Keep the CTA short and to the point

When you add unnecessarily long CTAs, you are taking away from the already short attention span of the viewers. Beating around the bush could drive your audience away instead of inviting them to do what is needed, which is why it is important to keep your CTA concise so that it can be effective.

3. Your CTA should match your video description

If your video is about a certain product or service and if you are prompting your viewers to purchase the same, then your CTA should include a link to the page of that particular product/service and not of your website.

The links you place on your videos should redirect your viewers to what is displayed on the video so that you can get the results that are expected from your CTA. Adding links to something unrelated to what your video is about will also not be appreciated by your viewers, so it is better to keep your CTA related to what you are conveying through the video. 

4. Have your CTA be clearly visible

When you are prompting your viewers to take some sort of action, but the links are not clearly visible, your CTA will be of no use as your audience is unable to take the desired step. At the same time, you do not want your CTA to be “in-your-face”. 

Highlight it in a way that is clearly visible to the audience, yet is not overwhelming the video. You want your CTA to add to your user experience, and not interrupt it.

5. Add your CTA at the start of the video as well

While there is no hard and fast rule about where you should place your CTA button as every video has its features that will require different CTA placements, it is a good idea to add a CTA at the beginning of your video in addition to where it is required. 

When you place your CTA at the start of the video, you have a better chance of it getting across to your viewers as many viewers could stop watching the video mid-way. If your CTA is at the end of the video there is a chance that it will be missed by your audience.

The power of a call-to-action cannot be understated, and it is even more important in video. A well-thought-out CTA will increase the likelihood that viewers take your desired action. If you are looking for help with creating compelling CTAs, contact Dustin Hill today! 

Our dedicated team will help you design effective digital marketing campaigns that drive results. Get in touch with us to see how we can partner up on your next project!