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Corporate Videos versus Explainer Videos: What Should You Choose?

by Chia Wei Goh | Jan 10, 2022 | Blog

Marketing is a crucial part of any business, and video marketing offers an opportunity that is not just quick but also cost-effective. You can create videos to show off your product or service. Video marketing is a great way to show your product and reach out to...

What makes for a great corporate video production company?

by Chia Wei Goh | Dec 10, 2021 | Video Development

Video production is a huge part of modern marketing and communications. From corporate videos to commercial ads, the quality of your video will determine how people perceive your brand in this age of mass media consumption. Corporate videos are not just about...

Corporate videos versus the world: what distinguishes them from other types of video

by Chia Wei Goh | Nov 23, 2021 | Video Development

Corporate videos are often more formal than other types of videos because they usually have a specific purpose. They are made to inform, explain, or introduce something to an audience.  A corporate video can be used as marketing material for your business or product,...

User-Generated Content, and Its Role in Corporate Videos

by Chia Wei Goh | Nov 16, 2021 | Video Development

User-generated content is a social media strategy where brands encourage customers to produce and share their content. Brands can create this type of content by asking followers or potential customers to post pictures, videos, reviews, etc.  This strategy has become...

How Corporate Videos Have Changed Over the Years

by Chia Wei Goh | Nov 10, 2021 | Video Development

Before the internet, corporate videos were used as a tool to communicate company policies and procedures. They used to be very formal and scripted, with stiff, uncomfortable interviews and boring presentations.  Nowadays, corporate videos are like mini-films using...

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