Making a corporate video can be a great way to promote your business and engage with customers. People usually prefer watching quality corporate videos over videos with plain text or images. On average, people spend 2.6 times more time on pages with video than those without video (source).
It can be hard to know where to start and how to make a corporate video that will make an impact. However, if you want to make sure that your video is effective, there are certain things you need to keep in mind. In this blog post, we will discuss some of the key factors you need to consider when creating a corporate video.
So, whether you are just starting or you have already created a video and aren’t seeing the results you want, read on for tips on how to make a corporate video that makes an impact. If you want to know more tips about winning more buyers with corporate video, click here.
1. Do not stuff too much information
When you are trying to make a corporate video that will have an impact on your business, you need to be very careful about how much information you put into it. You don’t want to overload the viewer with data or bore them with a long, drawn-out explanation of your company’s history.
Instead, focus on delivering a few key points concisely and engagingly. Tell a story that will capture the viewer’s attention and make them want to learn more about your business. Use strong visuals and audio to reinforce your message, and make sure the video is short enough that people will watch it all the way through.
2. Don’t just talk to the camera
When it comes to making corporate videos, there is one golden rule that you should always follow: don’t just talk to the camera. By engaging with your audience and creating a dialogue, you will be able to connect with them on a personal level and deliver your message in a way that is bound to make an impact.
For example, try to focus on storytelling rather than selling. Instead of simply listing your company’s features and benefits, tell a personal story or share an interesting case study that highlights how your business has made a difference for customers.
Here are a few tips to help you with this issue:
- Make eye contact with the camera. This will help create a sense of intimacy and connection.
- Use facial expressions and hand gestures to emphasize your points.\
- Speak clearly and concisely, avoiding jargon or more technical terminology.
- Engage with your audience by asking questions and soliciting feedback.
By following these simple tips, you will be able to create a corporate video that is both informative and engaging. So don’t be afraid to step out from behind the camera and start interacting with your audience today!
3. Set a pace
Creating a video that is both impactful and memorable is not always easy. One of the most important things to keep in mind when creating a corporate video is the pace. A slow, meandering video is likely to lose the attention of your audience, while a video that moves too quickly can be confusing and overwhelm viewers.
Instead, it is important to find a balance between the two extremes and set a pace that will keep viewers engaged from beginning to end.
4. Establish continuity through the location
Anyone who has ever produced a corporate video will know that one of the most important aspects is continuity. This means making sure that the location for your video is consistent throughout the entire production.
Establishing continuity through the location is the best way to make sure that your video flows smoothly and looks polished. There are a few ways to achieve this continuity,
- First, you can shoot your video all in one day. This will ensure that the lighting and background remain consistent throughout the video.
- Alternatively, you can shoot at different locations but make sure to use similar settings.
For example, if you are shooting outdoors, try to find locations that have similar lighting conditions and landscape features. By paying attention to continuity, you can make sure that your corporate video makes a big impact.
5. Use the appropriate personnel for the job
Any business owner who wants to make a corporate video that is bound to make an impact should consider using the services of a professional production company.
While it may be tempting to try to produce the video on your own or to use employees who are not trained in this area, keep in mind that a corporate video is a significant marketing tool. It needs to be well-made and professional to convey the right message to your audience.
You should also hire a video production business rather than allocating distinct people to different aspects like editing and animation. A production company will have the experience and expertise necessary to create a high-quality video that meets your specific needs and objectives. In addition, they will be able to work with you to ensure that the final product reflects positively on your business.
If you’re not sure where to start, many production companies specialize in creating corporate videos like Dustin Hill Productions. By taking the time to find the right team, you can be sure that your video will make a lasting impression on your business.
Producing a corporate video can be a daunting task, but it doesn’t have to be. By partnering with a professional production company like Dustin Hill Productions, you can take the guesswork out of producing your video and ensure that it will be high quality and on-brand.
We have years of experience in creating engaging and compelling videos for businesses of all sizes. At Dustin Hill, we can handle every aspect of production, from scripting and filming to editing and post-production.