Explainer video have become essential for companies to engage with their audience, communicate their message, and boost conversions.
However, the process of creating a successful explainer video can be tricky, with several challenges that could hinder the video’s effectiveness.
Here’s a breakdown of the key issues and how we help companies solve them to ensure their explainer videos achieve their goals.
1. Avoid Overloading with Information
Less is more – deliver a focused message that resonates rather than overwhelms.
We know It’s tempting to pack all your company’s features and benefits into one explainer video. While it may be easy to want to cover all your bases, bombarding the audience with too many facts or details can lead to confusion and a disengaged audience.
The trick is to balance informative content with an engaging storyline. Simplify your core message by focusing on the big picture and only providing essential details.
For example, in B2B animation, focus on how your product solves a specific problem rather than explaining every feature in depth. This keeps the audience engaged while ensuring they understand the key points.
By carefully structuring your content, you enhance retention and clarity – two factors that make explainer videos successful.
2. Ignoring the Localisation Factor
Speak their language – localise content for greater connection.
Localisation should be at the forefront of your strategy if you are targeting a global audience. Often, companies overlook this and create videos that may not resonate with non-local audience.
Simple tweaks like language adaptation, cultural nuances, and relevant imagery can make all the difference. Ensure your video speaks the language of your target audience – literally and figuratively.
For instance, if you are creating one of the best corporate videos to highlight a company’s customer service excellence, you can alter the content for specific regions.
In Singapore, you might emphasise the company’s 24/7 multilingual support and responsiveness to the fast-paced business environment. For a Western audience, particularly in Europe, the focus could shift to data privacy and GDPR compliance, showcasing how the company prioritizes customer trust by adhering to strict regulatory standards.
This approach not only increases engagement but also shows a deep understanding of regional market needs, helping your corporate video stand out globally.
3. Overlooking Accessibility Features
Accessibility equals reach – make your video easy for everyone to enjoy.
Accessibility is vital for reaching a broad audience. Not including accessibility features like captions, audio descriptions, or simple navigation tools can limit your video’s reach.
For instance, if you want an explainer video in Singapore, ensure it is accessible to people with different needs, such as hearing or visual impairment.
Also, including captions and transcripts can improve search rankings. Videos that are optimized for accessibility not only perform better with users but are also likely to rank higher in searches.
4. Ignoring the Audience’s Problem-Solving Mindset
Solve, don’t sell – address their problems first, product second.
Many explainer videos focus solely on the product or service, forgetting the most important element: the audience problem. They are not just looking for an entertaining video; they want solutions.
When creating explainer video or any B2B animation, think of it as solving a puzzle for your audience. Explain how your product or service can fix their issues efficiently.
By focusing on problem-solving in your explainer video, you will align your content with what the audience truly cares about, boosting engagement and driving conversions.
A video that speaks directly to their pain points can also lead to better performance in rankings as more audiences stay engaged longer.
5. Neglecting Visual Hierarchy
Lead with visuals – use design to direct focus where it matters.
Design and visuals matter as much as the script in a well-crafted explainer video. Visual hierarchy refers to the arrangement of visual elements that guides audience’s attention to the most important parts.
For example, larger text or a central animation sequence can highlight the most critical information first, leading the audience’s eye naturally through the video.
This is particularly important for creating corporate videos or B2B animation because such videos are often detail-heavy. If the audience can’t easily follow the flow of information, they may miss out on key points, reducing the video’s impact.
6. Don’t Just Sell – Educate with a Twist
Teach with a twist – combine learning and entertainment for lasting impact.
Today’s consumers are smarter than ever. They are not just looking to be sold a product; they want to learn something valuable in the process.
Instead of taking a hard-sell approach, focus on educating your audience. Share insights, industry tips, or behind-the-scenes knowledge that’s useful for your audience. However, adding a creative twist is essential to keep the audience entertained.
For instance, when creating an explainer video in Singapore, consider using humor, animation, or storytelling to make the content memorable. With B2B animation, think of how you can add depth to the educational aspect while still showcasing your product or service.
Educational content has the added benefit of being shared more widely, which can improve your video’s reach and performance.
How We Help Companies Overcome These Issues?
Our team deeply understands the pitfalls that can hinder the success of explainer videos, and we are here to help businesses overcome these challenges.
Our expertise in video production allows us to craft videos that engage, inform, and drive action, helping you achieve immediate success. We collaborate closely with our clients, from conceptualizing the video to optimizing it for maximum engagement and conversion.
Let’s bring your vision to life and ensure your message reaches your audience in the most impactful way possible!