Music Video Production — Singapore
The Song Leads The Camera Follows
Performance films, narrative videos, and lyric videos for artists, labels, and brand collaborations. Built around the song, not around a template.
What We Do
Visuals That Match The Song
We produce music videos for independent artists, signed acts, and brand-artist partnerships. Performance films, narrative pieces, lyric videos, and hybrid formats. The format follows the song, the artist, and the release plan.
Every project starts with the music. We listen first. The visual language, location, talent, and pacing all flow from what the song is actually doing.
Before We Start
We Listen To The Song First
Concept work begins after we have heard the song, read the lyrics, and understood the release context. The visuals come from the music. Not from a Pinterest board.
What is the Track?
Who is the Artist?
What is the Release?
Performance or Narrative?
Where will it Live?
What is the Budget?
How We Work
A Process Built Around The Song
When the song leads, the visuals follow. We start by listening. The treatment that emerges is built around your music, and every visual choice traces back to something specific in the track.
Concept & Treatment
We start with the track. Tempo, lyrical themes, genre, the artist's brand. From those, a written treatment lays out the visual concept: performance vs narrative, location feel, colour direction, pacing references.
You approve the treatment before any production planning starts. No surprises in the pre-production phase.
Storyboard & Artist Approval
Every shot is drawn out before the shoot. Performance angles, narrative beats, transitions, key moments. You see the full visual sequence before we book a location or call talent.
The storyboard locks in:
- › Performance vs narrative balance per section
- › Lip-sync coverage and angles
- › Locations, sets, and prop direction
- › Wardrobe, styling, and continuity
- › Camera moves and lighting setups
- › Edit pacing and music sync points
Pre-Production & Casting
With the storyboard locked, every supporting element is assembled. Locations are scouted and confirmed. Supporting cast is auditioned where needed. Wardrobe, props, and styling are sourced and fitted in advance.
Crew is booked: director, DOP, gaffer, sound, hair and makeup, BTS. Every role on the shoot day is filled by someone who has read the storyboard.
Shoot Day
The shoot runs to the storyboard. Multiple takes per scene for performance and safety coverage. Lip-sync is captured against playback. Narrative scenes are blocked, lit, and shot in sequence where possible.
Because the plan was locked in pre-production, the shoot day is about execution. Not improvisation under pressure.
Post-Production & Delivery
Footage is cut to the song. Performance and narrative coverage are intercut to the rhythm laid out in the storyboard. Colour grading defines the final visual tone. VFX, motion graphics, and lyric overlays are added where the treatment calls for them.
Final delivery includes broadcast-ready masters and platform-specific cuts: YouTube, Instagram Reels, TikTok, vertical short-form, and any custom formats your release plan requires.
The DHP Standard
The Song Decides Everything Else Follows
Your song is the brief. The treatment is built around what your music is doing: the lyrical anchors, the genre texture, the artistic identity you bring. By the time we are storyboarding, the visual concept already feels like an extension of your sound.
By the time we are shooting, every frame has a reason rooted in the music. The video that comes back is unmistakably yours. You bring the song. We bring it into vision.
Submit Your Track
Capabilities
Formats We Produce
Performance Films
The artist performing the song, shot like a film. Single location or multi-location, single setup or full studio production.
Narrative Music Videos
A story told through the song. Cast, locations, arc, and pacing built around lyrical themes. Cinematic where the track demands it.
Lyric Videos
Typography-led visuals that put the words on screen. From minimal motion to full kinetic typography. A streaming-platform staple done with intent.
Live Session & Acoustic Cuts
Stripped-back live captures of full tracks or alternate arrangements. Multi-camera, full audio capture, broadcast-quality sound.
Brand–Artist Collaborations
Branded music content that respects the artist and the brand. Releases that read like the artist's work, not like an ad.
Release Asset Packages
Beyond the main video: vertical cuts for Reels and TikTok, snippet teasers for socials, lyric overlay versions, and BTS content for the rollout.