Social Media — Singapore
Content Built For Attention
Strategy Built For Growth
Production-quality social media content and strategy for Singapore brands that want growth from social, not a publishing routine. Content built to earn attention. Strategy built to convert it.
What We Do
Content Made To Actually Work
Dustin Hill Productions is a video production studio. When we manage social media for a brand, we treat it as a production exercise. A Reel gets the same thinking as a corporate film. The platform is smaller. The standards are not.
We treat social as a production craft. The same cameras, lighting, and creative direction that go into a film set show up in your Reels and posts. Quality becomes the baseline, not the upgrade tier.
Where Social Media Earns Its Place
Six Problems Social Solves Well
Social media is not one channel. It is six different conversations happening at different stages of the buyer journey. Here is where we focus the strategy.
Brand Awareness & Positioning
Social is where brand perception forms before any sales conversation begins. Consistent, high-quality content builds the association between your brand and the standards it wants to own.
Product & Service Launches
A launch needs a content plan, not a single post. We build multi-asset campaigns with teasers, reveals, demonstrations, and social proof, each piece planned to move an audience from awareness to consideration.
Recruitment & Employer Branding
The best candidates research companies on LinkedIn and Instagram before applying. Content that shows your culture and people reduces recruitment friction and improves applicant quality.
Event & Campaign Amplification
A single event can produce weeks of content if captured with distribution in mind. We plan for this before the event, not after, so nothing valuable gets left on the cutting room floor.
Leadership & Executive Presence
Consistent, insightful content from leadership positions the organisation as the thinking voice in its category before any sales conversation begins. We build the content plan that makes this sustainable.
E-Commerce & Conversion Content
Product demonstrations and how-to content built for the lower funnel. Short-form video closes the gap between interest and purchase faster than any other format.
How We Work
Strategy First Production Second
Performance Always
Every engagement starts with a strategy brief and ends with a monthly performance review. The content in between is built on a brief, not a template.
Audit & Strategy Foundation
Before any content is produced, we audit your existing social presence, competitive landscape, and audience behaviour on each platform. We define your content objectives, target audience segments, key messages, and the metrics that will tell us whether it is working. Social without measurable objectives is just publishing.
Content Architecture & Production Planning
Strategy without a plan does not survive the first month. We build the content pillars, editorial calendar, and format mix that fits your platforms, audience, and resources.
- › Content pillars: brand, product, culture, education
- › Platform-specific format mix (Reels, carousels, stories, long-form)
- › Editorial calendar sequenced for outcomes, not posting frequency
- › Production batching plan to keep quality high and cost efficient
- › Brand voice and visual identity guidelines for social
Production Built to Earn Attention
Every format in your content plan is produced to a standard that reflects the brand. Short-form video, Reels, LinkedIn clips, motion graphics, and branded photography from a studio that understands what makes content work on each platform. One shoot can produce content across multiple formats, making professional quality economically viable at social scale.
Publishing, Distribution & Community Management
Content goes live on a schedule built around your audience's peak windows. Platform-native optimisation, captions, hashtags, and aspect ratios are handled as standard. We manage publishing and first-response community management across your active platforms. Consistency in timing and quality signal matters to algorithm reach as much as the content itself.
Monthly Reporting & Optimisation
Every month, performance is reviewed against the objectives set in the strategy phase. Engagement rate, reach, follower growth, and video completion rates come with context, with the why behind every change. What works gets scaled. What does not gets replaced.
The DHP Difference
Production Quality
At Social Scale
The brands that grow on social treat it as production. We bring the same standards into your social work, so what your audience sees in feed earns attention the moment it lands.
When your content looks visually distinct, brand perception shifts. The feed becomes a place your brand actually wants to live in, not a publishing chore that drains attention from the work that matters.
Grow Your Social Presence
Capabilities
What We Deliver
Short-Form Video
Reels, TikTok, and YouTube Shorts from script to final edit. Planned for completion rate and shareability, formatted in vertical, horizontal, and square from every shoot.
Motion Graphics for Social
Animated posts, story graphics, and branded motion designed for social dimensions. Stands out in a static feed and works without sound.
Content Strategy & Planning
Audience research, content pillar development, competitive mapping, and editorial calendar. Strategy tied to a defined business outcome, not posting volume.
Platform Management
Publishing, community management, and scheduling across Instagram, LinkedIn, Facebook, TikTok, and YouTube. Consistent presence without the in-house overhead.
Analytics & Monthly Reporting
Monthly performance reports against defined KPIs. Engagement rate, reach, and conversion data come with the direction the numbers point toward.
Paid Social Creative
Ad creative for Meta, LinkedIn, and TikTok campaigns. Built from the brief to perform as an ad, not adapted from organic content.
FAQ
Frequently Asked Questions
What does social media production include?
Short-form video built for TikTok, Instagram, LinkedIn, and YouTube Shorts. Concept, scripting, shooting, editing, platform-specific delivery. We work on monthly retainers or per-project basis. Most clients come to us when they need the consistency that an internal team cannot maintain on top of everything else.
How much does monthly social media content production cost?
Budget shapes the cadence, not the standard. Monthly retainers typically fall between SGD 3,500 and SGD 15,000, but the right answer depends on what you are trying to build. A common entry is one shoot day per month producing 8 to 12 short-form pieces. Higher tiers cover weekly shoots or multi-platform variants. We design the retainer around your publishing rhythm and what your brand actually needs.
How many videos per month do brands typically commission?
8 to 30 short-form videos per month. The lower end suits brands testing a content cadence. The higher end suits brands running active campaigns or covering multiple business lines. We size the retainer to your real publishing rhythm, not a vendor template.
What platforms do you produce for?
TikTok, Instagram Reels and feed, YouTube Shorts, LinkedIn, and Facebook. Each platform has its own conventions, watch contexts, and editing expectations. We deliver platform-native masters rather than reformatting one master into thinner versions. The film should feel native wherever it lands.
Can you handle vertical, square, and horizontal formats?
Yes. We shoot with delivery formats in mind, so the same shoot day can produce vertical for TikTok and Reels, square for Instagram feed, and horizontal for LinkedIn or YouTube. Format planning happens at the brief stage, not as a post-production retrofit.
Do you handle strategy or just production?
Production and creative direction. We do not run paid media or platform management. If you have an agency or in-house team running strategy, we slot in as the production partner who keeps the content shipping on rhythm. If you need help with content planning, we point you to partners who specialise in it.
What is the difference between a one-off video and a content system?
A one-off video solves a single brief. A content system is a repeatable production pattern that scales. The best social brands operate on a system, not on inspiration. A handful of formats that work, produced consistently, with room to experiment at the edges. We build the system around what is already working for you.
Can you work on retainer?
Yes. Most of our social media clients are on monthly retainers because consistency is what makes social work. Retainers typically cover one to four shoot days per month with a defined deliverable count. Scope can be adjusted quarterly based on what is performing.
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