Companies have been looking to increase their brand awareness for a while now. They’re trying everything from advertising on TV to tweeting out links, but the one strategy that has been proven successful is video marketing. In fact, according to a survey, consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase and spend 45% more (source). And with YouTube being such a popular platform for videos these days, it’s no wonder why so many brands are turning to corporate videos as a way to get their message across.
Corporate videos have grown significantly over the past few years. Brands are using this medium to engage with audiences and create an emotional connection, which has resulted in corporate videos becoming increasingly popular across industries. And brands are using these videos as a way to reach their target audience by including subtitles in different languages or providing additional content like behind-the-scenes footage from interviews with executives.
The growth of corporate videos over time
Corporate video before social media
Before social media, companies had to rely on traditional marketing techniques. These included TV commercials, billboards, print ads, and other forms of promotion that were expensive and time-consuming. This is why it was important for them to make sure that their products or services are the best before launching a campaign.
When corporate videos first appeared, they were mostly used to showcase a company’s mission statement and values. This type of video was only used to communicate with employees for communication within the company.
Corporate video after social media
With the increasing popularity of social media and the changing face of marketing. Video has become a popular marketing medium for brands because it allows you to show your products or services in action, rather than simply describing them via text.
Nowadays, more and more companies are beginning to use social media as a way of gaining exposure. Some companies only rely on their social media accounts for all of their marketing needs. Therefore, corporate video began to be used more and more in marketing strategies. It should come as no surprise that video is the most engaging type of media. One study shows that 84% of customers claim that they were persuaded to buy a product or service after watching a video of a brand (source). Now, this type of content can be used for both internal communication within your company and external communication with potential customers.
Some types of corporate videos include live-action, explainer videos, testimonials, product demonstrations, whiteboard, screencast, case study, documentary-style storytelling, and tutorials on how to use your product.
The growth of the industry is no surprise considering that brands are now embracing live streaming as a way to reach potential customers who may not otherwise be able to see them at events or other places they’re located. The possibilities for corporate video are endless when it comes down to what you can do with them.
The growth of corporate video is staggering. In just a few years, the number of businesses that produce their video content has grown. This trend will continue to grow as more and more companies take advantage of this powerful marketing tool.
If you are looking for help creating your next business video, hire Dustin Hill Productions. Our team at Dustin Hill Productions can create an engaging and professional production tailored specifically for your needs.
Contact us today or fill out our contact form here, so we can get started on crafting the perfect custom solution for your company’s unique goals.