Banner of behind the scenes how a corporate video is produced

The corporate video production process is an important component of any business. Whether you are looking to increase sales or create a lasting impression with your customers, videos can be a huge help. 

Videos allow companies to share information about their products or services in ways that traditional text-based content cannot provide. Corporate video production has become increasingly popular over the last few years, because it reaches viewers on multiple levels and also provides businesses with invaluable feedback from consumers who watch them.

Behind the scenes of corporate video production

However, creating effective videos is not as easy as it may seem. The following steps will guide you through the entire corporate video production process:

  • Pre-production

The process of creating a corporate video starts with the pre-production stage. The pre-production process is all about planning and developing strategies for video. So, when it comes time to make a video, everyone knows their job and what they need to do to get the best possible result. 

Planning is vital if you want everything to run smoothly on a given day and capture the message of the brand correctly and make a good impression on the audience. Pre-production is where all the decisions are made about what to film, how it will be filmed, and what equipment to use. 

This stage also involves casting actors, selecting locations, working with wardrobe and props, doing storyboards or scripts for voiceovers or on-screen text captions.

  • Production 

Next comes the actual shooting or production phase of the video. Depending on how complex your vision is, this process can take anywhere from a day to several days. Sometimes multiple shoot days depend on how much footage needs to be captured for each part of the video.

Shooting requires several key elements such as proper planning, budget, and time management. These factors are what determine how well your project will turn out. 

You will also need some help with lighting equipment and good crew members in using them. The more experienced your crew is with production work, the easier things will be for everyone involved.

  • Post-production

Post-production is the process of editing and enhancing a video to make it more visually appealing. The term “post” means after filming, which means post-production comes after you’ve shot your video. 

The reason for this process is because videos are often shot with many different camera angles, exposures, and film qualities which can be distracting if not properly blended. This step helps create consistency throughout the video by removing unnecessary footage or sound effects while adding transitions such as cuts and fades. 

A few common features that might be included in this stage include color correction, stabilization, noise reduction, audio mixing, titling/credits sequences, and visual effects like 3D modeling or motion graphics.

The best way to create a dynamic corporate video is by partnering with Dustin Hill Production.

Our team of expert videographers and designers has been producing high-quality videos for years, so we know how to tell the brand stories in the most compelling fashion possible. Whether you want a documentary style or animated look, our professional photographer and designers can produce any kind of video that will work for your needs. 

We offer competitive rates on all our services as well as free consultations. Contact us today.