Corporate Videos versus Explainer Videos: What Should You Choose?

Marketing is a crucial part of any business, and video marketing offers an opportunity that is not just quick but also cost-effective. You can create videos to show off your product or service. Video marketing is a great way to show your product and reach out to customers in an engaging way. 

There is no shortage of techniques available in the market, but video has quickly become one preferred method for marketers because it allows them to quickly access their audience while also providing an excellent return on investment with increased conversion rates.

There are several video marketing techniques out there but corporate and explainer videos have their places in the market. The key thing is you need to find which one will best suit your needs. 

Corporate videos

Corporate videos are a great way to communicate with your audience. Most companies use corporate video as an opportunity for marketing and promoting their brand or business, but these short clips can also serve as tutorials if you want potential employers to know more about what type of work your company did in the past and everything you need to know about the company itself. 

A corporate video is an excellent way for companies to share their values, mission, and vision. You can easily learn the company’s culture and know the brand value through these corporate videos. It is a great opportunity to attract new customers to your brand.

Corporate videos are great because they are short enough not only to entertain but also to inform viewers about the history of a certain organization while still packing quite the punch when it comes down to informing those listening on how best they could contribute towards achieving goals set forth by their employer.

Benefits of corporate videos

• Corporate videos are a perfect way to easily promote and sell your brand through websites, social media posts, and email marketing campaigns.
• To increase web traffic and improve search engine rankings, corporate videos are a great way to provide information about your company.
• Corporate videos are a great way to show off your company’s story and personality. They can help you earn more backlinks, which is important for ranking well in search engines like Google.

Explainer video

Explainer videos are an amazing way to communicate with your target audience. They are like short animated commercials, but more powerful because they can provide entertainment as well. You could market any business by using the power of these explainer video clips and distributing them on social media platforms, blogs, and websites. Their powerful communication methods are like live advertisements without being too distracting from users’ view feeds.

Generally, explainer videos are like short films that convey a message with help of visuals and sound effects. It makes your content more visually appealing to viewers which you can also use for educational purposes or even create tutorials because these things are quite popular on social media platforms. You can easily grab the attention of an audience with explainer videos.

Benefits of explainer videos

• The conversion rate for this video method is much higher than any other.
• Explainer videos are a great way to get new clients. They are visually appealing and informative.
• With the help of a professional content explainer video, you will easily get popular and make an impact on your audience.
• Explainer videos are a great way to increase your website’s SEO ranking. They help people find you through the internet by making more traffic.

Whether you are a startup or an established company, your marketing strategy needs to be dynamic and ever-changing. One tactic that has proven effective is using video content as part of your online presence.  

Corporate and explainer videos are both powerful marketing tools. They differ from one another by their individuality, as well as benefits. But you have to choose which type of video service best suits your company’s needs for excellent output.

When it comes to creating videos, you should hire the best video production service company that can do both explainer and corporate styles. We at Dustin Hill Productions are committed to meeting your video production needs. 

Whether you are looking for corporate videos, explainers, or any other type of commercial project, we can help bring the best experience possible with our top-notch work ethic and attention to detail!

Contact us today if you want help determining which type of video production would work best for your organization!