Video marketing has exploded in popularity over the past few years because people want content they cannot find elsewhere or something different from what others offer them.
Marketers and brands are always looking for new ways to engage their audience. Videos are a great way to do so. Creating compelling marketing videos is difficult but not impossible. To create an effective video for your company or brand, you need to follow these tips:
1. Incorporate humor
There’s no denying that marketing videos are effective for brands, but there is a problem. They’re not engaging enough. That’s where the humor comes in.
Humor has the power to make any video or blog post more enjoyable and memorable.
With the right mix of humor and creativity, you don’t need to spend big bucks on expensive production values to get your message across. The great thing about humor is that people remember it when they share it with others. It’s like telling a joke or doing stand-up comedy- people enjoy hearing something funny.
2. Add music
Adding music to your video can be a helpful tool for marketers and brands. It’s Vital to know the type of music that will best suit your needs. You should choose a song that has similar qualities as the message you want to convey, such as upbeat or slow tempo, etc., and take into consideration what genre of music is popular in your target market.
This way, people who watch your video will likely enjoy it more because they’ll recognize the tune and feel like they know the trend.
By adding appropriate background music to marketing videos, viewers are twice as likely to share them on social media platforms like Facebook or Twitter, which means great exposure for our brand.
3. Keep it short
Making videos that are engaging is essential for the success of your business. If you want people to watch your video, it needs to be short.
The first few seconds of your video are crucial for grabbing the viewer’s attention and holding it throughout the video. Videos should ideally be less than 3 minutes.
It may seem counterintuitive, but a shorter video is more likely to grasp a viewer’s attention than a longer one.
When it comes to creating an effective video marketing campaign, length matters – less time means less information, which leads to more engagement from viewers by keeping them hooked into what you want them to see next.
4. Incorporate storytelling
Storytelling is an integral part of the human experience. Storytelling is a marketing tactic for brands looking to connect with their audience on a more personal level.
If you’re not sure how to create an engaging video, incorporate storytelling into the process. That will help you tell a story that connects with your viewer on an emotional level and make their time spent watching your video worthwhile.
Incorporating storytelling can be as simple as including narratives from people affected by the business or product being promoted in the video ad. It also includes weaving compelling stories about consumers who have used your product or service for success in their own lives.
5. Use social proof
With so many people watching videos on social media these days, it’s foremost that your content stands out and engages viewers. One way of doing this is through social proof – showing others why they should be interested in what you’re saying or selling.
There are many different ways you can use social proof. One popular option is testimonials from other customers who have used your product or service and achieved success as a result.
6. Make video informative with the entertainment
Most engaging videos are informative with entertainment. That will keep the audience’s attention for a longer time and, in turn, will increase their understanding.
Make sure that you are giving the viewer something new to learn, but also make sure they are entertained at the same time. You can do this with a variety of techniques such as animation, music, and humor.
With the right approach, you can create an engaging video that drives traffic to your website. If you want your marketing videos to be impressive, Dustin Hill can help with this.
Dustin Hill Video Productions helps brands create effective marketing campaigns across Singapore. We provide professional and high-quality work that will engage audiences and increase brand awareness.