Corporate videos can be a great way to promote your company and its products or services. They can help you connect with your customers and give them a better understanding of what your company is all about.
Most companies believe that making quality corporate videos is quite expensive. But you may be surprised to learn that creating great corporate videos doesn’t have to be expensive. In fact, with a little creativity and planning, you can produce high-quality videos without spending a lot of money. If you’re looking to create other types of videos as well on a budget, you can read all about it here.
Here are a few tips on how to create corporate videos on a budget:
Write by yourself
The writing part is an important part of any kind of video making. If you don’t have the budget to hire a professional copywriter, then don’t worry. If you write by yourself, you can save much more money on this part, and you can invest in other technical pieces of equipment like a camera and microphones.
For example, in Singapore, scriptwriting might cost anything from $39 per hour, depending on the experience level of who you hire (source). A well-written script will be the foundation of your video, and it’s essential to get it right.
Once you’ve got a solid understanding of the craft, you’ll be able to produce a script that will engage your viewers and communicate your message. So don’t cut corners when it comes to writing – it’s the key to making a great corporate video on a shoestring budget.
Expand your equipment search
Many businesses blindly invest in costly video equipment. They were also unaware that they could obtain video-making equipment in a variety of ways. By expanding your equipment search, you can get numerous ways to afford the cheap and best quality equipment.
- The most effective way is to search online for companies that specialize in renting out production equipment. Instead of buying, renting is a better option. By doing this, you’ll be able to find a wide range of equipment at an affordable price.
- You can also search online classifieds websites and forums for people who are looking to sell their used production equipment. It is a great way to find lightly used equipment that will still be able to produce high-quality results.
By taking the time to expand your search, you’ll be able to find the perfect piece of equipment for your corporate video without breaking the bank.
Use free locations and free editing software
- Instead of renting the location, you should try to use the resources of free locations like your office cabin and some other public places.
- There is plenty of free editing software out there online. So, try to make use of those valuable resources to save your budget. For example, Filmora, DaVinci Resolve, and Hitfilm Express are the best editing tools available for free.
Keep your crew to a minimum
One of the best ways to make a corporate video on a shoestring budget is to keep your crew to a minimum. You can cut off the majority of the budget by reducing your crew members. Having a bigger crew can lead to breaking a bank sometimes. In addition, having fewer people on set will make it easier to manage logistics and schedules.
Try to avoid animation
Your corporate video will be more appealing if you use animation in your video. But using animation will lead to breaking your budget. An approximate sixty-second animation video will cost up to $1100 in Singapore (source).
If this fits into your budget, then you are good to go. Otherwise, if you are limited by your budget, it is not a good idea to use animation in your corporate video. But if anyone offers a low cost for animation, then it is a wise decision to use animation in your corporate video.
Dustin Hill Productions is a great place to start if you want to produce a high-quality corporate video on a shoestring budget. With years of experience, we know what it takes to produce a high-quality video on a tight budget. At Dustin Hill Productions, we can ensure that our final product will exceed your expectations.