Are you looking for a way to increase conversions on your website? If so, you may want to consider using testimonial videos. Testimonial videos can be a powerful way to persuade visitors to take action and can effectively boost sales.
Creating a high-converting testimonial video for your business can seem daunting, but with the right strategy, it can be easy to create a video that will help you close more sales.
In this blog, we have shared tips and tricks on how to make a high-converting testimonial video for business. So read this article for more information!
Have extra footage
The extra footage is always a better trick because you have many options to choose from. For example, for a one-minute testimonial video, you can shoot it for 30 to 45 minutes. It is because you can cut and edit the best one-minute testimonial video.
It allows you to have the perfect and best end product as much as possible. Also, you can select more locations and different angles when your video focuses on multiple locations.
Prepare the questionnaire beforehand
You should know that the clients who are interviewed are ordinary people. Hence having them be prepared before the interview will smooth the process. One of the best ways is to provide a questionnaire and make them prepare their answers based on the questionnaire.
Here are some example questions which can be included in the questionnaire. They are:
- How do you get to know about the company?
- How do you feel before and after using our products/services?
- Are our products/services the solution to your problem or pain points?
- Can you explain the results achieved after using our products/services?
- How do you rate our company and its products?
Before the interview, meet with the client and explain the shooting procedure and process. You can discuss the style to follow, how to speak and how to place the expressions when it is necessary.
Identify your audiences
Try to understand what type of audience you are making the video to. The audience will pay extra attention to the testimonial videos if they can relate to one or more participants. Also, ensure the videos’ participants are part of your customers to make them more credible.
For this purpose, you can work on qualitative research. Also, you can verify the online reviews for things like:
- If any complaint is logged to the company,
- Your business is appealing to the local audience,
- How is your customer’s impression, feeling about your business,
- Whether the audience loves the product or service.
Marketing your videos
It is vital to market your videos on different platforms. Make sure to send the video for client review before posting. It will make them feel quality of service and trust. Also, it is best to market the video within your interviewee’s circle.
You can publish your video on video-sharing sites and social media. For example, today, you can upload a short clip of your video on Twitter, Youtube, and Instagram before posting the full video. This will pique the curiosity of your audience. Consider as many platforms or options as possible so the global audience can view your video.
Let them speak
The testimonial should focus on the customer’s experience with your product or service. What did they like? How has it helped them? Avoid discussing features or benefits too much – let the customer do that. If possible, the content of the video can be a storytelling format.
This storytelling format may consist of the following
- Pain points experienced,
- How did you come across our company,
- Before and after scenarios,
- Advantages you have shared.
Add professional touches
Even if your testimonial video is shot on a simple camera, you can still add production value by including graphics, transitions, and background music.
Testimonial videos should look polished and professional. It doesn’t mean you need to hire a crew – make sure the lighting is good and the audio is clear.
Are you ready to start creating your high-converting testimonial videos? Great! Follow these simple tips, and you’ll be on your way to putting your best foot forward. Remember, the key is ensuring your video is authentic and engaging. Keep it short and sweet, and focus on the benefits of working with your business. If you can capture the viewer’s attention within the first few seconds, you’re well on your way to creating a winning testimonial video. Thanks for reading!