Motion Graphics versus Animated Videos

Motion graphics and animated videos are great ways to communicate a message. They both are widely used video production techniques that can be used for any kind of business to impress their clients. They make engaging your target audience with your brand and connecting with your business easier. But which one is right for your business? Motion graphics and animated videos do share certain similarities but also have differences that set them apart.

Both video types have their benefits, but which one will work best for your specific needs depends on a variety of factors, so it really depends on what you are hoping to achieve with your video. Knowing what each of these video types is can make it easier to know which one to choose for your next project. 

Motion graphics

Motion graphics are a type of digital art that uses motion elements to create a visual story. Typically, motion graphics are used to communicate ideas through animation and text. They combine movement and text or images to create a visually appealing video. This type of video can be used for a variety of purposes, such as advertising, education, or entertainment. Motion graphics are a great way to capture the viewer’s attention and keep them engaged. 

Motion graphics fall under animation. It is one of the improved animation techniques, but it is mostly concerned with only two dimensions. Motion graphics are giving motion to shapes and text. Moving letters on your website or your video are great examples of motion graphics. It helps to visually appeal the important data of your brand or your websites to your viewers. Explainer videos, movie title cards, awareness videos, instructional videos are widely used motion graphics techniques.

Animated Videos 

Animation is an upgraded version of motion graphics. Animation is concerned with both two-dimensional and three-dimensional aspects of the video. Animation helps bring the image to life. Here, moving pictures enhance the narrative of your brand. It helps to visually appeal the whole video to your viewers. Animation engages your audience throughout the video. Cartoons and CGI motion are widely used animation techniques.

There are many different types of animation, such as 2D, 3D, stop motion, and claymation. Each type has its own unique look and feel. Animated videos are a great way to capture attention and keep it. They are fun, creative, and can explain complex topics in a simple way. Plus, they add an extra level of excitement that static images just can’t compete with. 

Similarities between  motion graphics and animated videos:

• Both motion graphics and animation are art forms. And both follow the same mechanism that converts static images into dynamic (moving) images.
• Both are following the same twelve principles of animation.
• Both animation and motion graphics help to make your brand visually appealing to your clients but in their own way.

Difference between  motion graphics and animated videos:

• Motion graphics help to highlight some important parts of your brand but the animation is helping to highlight the whole brand.
• Motion graphics are allowed to work in two dimensions only but the animation is allowed to work on both two-dimensional and three-dimensional.
• The animation holds your client engaging compared to the motion graphics.
• Motion graphics are the simplest and best marketing way for your business compared to animation.
• Animation is more expensive compared to motion graphics.

Motion graphics and animated videos are both powerful tools for digital marketing. They are different formats, but they can be used to create compelling content that your customers will love. 

If you are ready to invest in some top-notch video production services, reach out to Dustin Hill Productions today! Whether you are looking for motion graphics and animation videos for business, we are the right solution for your product and your service.

What type of video production company would your business benefit most from? Our team can help you decide which type of animation would work best for your message and budget.  Contact us today!