Video marketing is a powerful means of engaging, entertaining, and educating your consumers or customers to promote and market your product or service online. To attract customers, you need a platform that can grab attention and clearly explain your concept simultaneously.
Video is an excellent choice because it combines visual imagery, sound effects, or text headings that paint a fuller picture than any one component alone. And since the video is dynamic, it grabs more attention than static images or walls of texts.
More than 94% of marketers who use video as a marketing strategy feel that it has helped users better understand their product or service (source). There are several ways to connect with customers through video on social media, including onboarding videos, knowledge-based videos, Meet the Team videos, support video calls, and even testimonials of customers’ experiences.
According to a recent survey, 54% of consumers say they prefer watching videos from businesses to other types of content (source). If you want to succeed with your content strategy, then try including video marketing.
4 components of a successful video marketing campaign
- Tell a story
Making an engaging video that doesn’t feel like a sales pitch is vital. It takes thought to come up with a story worth telling and knowing your brand is the best place to start. Think of customer pain points, create a story that shows how you can solve their problems. Leave product messages in the end. If so desired, with call-to-action links below each video.
Consider telling stories about customer experiences or giving tips that tie in with your product. You can also share innovative ways to use it and keep the content fresh, entertaining, and engaging for more positive reactions from viewers of your videos.
- Find Your Voice
Whatever your product or brand is, you should find the right voice for telling your story. That’s not only tied to the presenter but also the content. To maintain engagement, use humor when possible and share valuable information without droning on about it.Avoid being overly serious in videos unless a brand demands that tone of voice. More people will respond to humor. It helps to break up a monotonous day and inspires them to share their sense of humor with others.
- Get Viewers Thinking
Customer education provides your customers with the knowledge they need to get the most out of their relationship with you. With 67% of consumers listing poor customer experience as one of their primary reasons for churning (source), focusing on customer education can give you an edge in thriving in your industry because people want to learn. They will stick around, especially if you provide valuable information. Whether you are demoing how to use your product, sharing helpful information about your industry, or offering tips that make life easier, teaching is a great way to make the most of your video content.
You can create a win-win situation with customer education by helping your customers get the most out of your product or service and building solid, long-lasting relationships.
- Experiment with Video
Video is the new content game-changer. Now you must integrate video into your content strategy. You can have fun experimenting with video. It may seem frightening at first but don’t be afraid to try it out.Video marketing is an area of marketing where you can have a lot of fun and be creative. The ability to produce quality video takes more guts than all of your other stuff combined. Video connects your audience and allows you to create a campaign that speaks for itself.
Video marketing is a powerful tool for communicating your message, building trust with customers, and increasing conversions. It’s no surprise that video content has become the most consumed form of media online today. If you are looking for a professional video production company to help with your marketing strategy, contact Dustin Hill today.
Our team will work closely with you to understand your needs and create an engaging piece that goes beyond just being informative or entertaining. We’ve helped countless companies increase their conversion rates. Contact us today.