Brands are constantly looking for new ways to reach their customers. That has led to the rise of corporate video. Corporate videos serve a variety of purposes. They can be used to introduce new products, showcase your company culture, training, or tell the story of your brand and internal communications, and more.
They each offer something different, and it depends on the message you want to send. It will be easier when you break them down into categories so that you can decide which one will be best for your needs. Corporate video done well can make a difference in the success or failure of a campaign.
The different styles of corporate videos
1. Commercials
A commercial can tell a story that showcases your brand and product or service in an engaging manner to capture the audience’s attention. Commercials are published both online and on TV. The idea of filming them used to sound so expensive. But today, you don’t need a lot of money for that.
Platforms like YouTube provide anyone with access an equal opportunity for success by uploading high-quality videos promoting their business. Various social media platforms help companies to reach potential customers more than ever before.
2. Training videos
Having corporate videos for training purposes is a great way to make internal procedures and programs more fun. New members of your team will find learning more effortless when they have visual cues.
You cannot keep up with the competition if you don’t have your employees trained. To stay ahead in this day and age, many organizations are constantly updating systems or infrastructure – it is the employer’s duty to train new employees so that they know how to do the job.
New employees may find it difficult to understand all the rules because they have never worked under those rules before. By having corporate videos for training, companies save time/money and deliver high-quality content tailored specifically for their needs.
3. FAQ videos
Many websites have FAQ sections to answer common questions about their brand, product, or service. These sections can be text-heavy and dry so bringing it to life with video is a more appealing proposition.
Maybe an employee answers the video in front of the camera, or even clever animation. This makes things easier for visitors who want quick info they need from the site on any topic.
4. Testimonial videos
A testimonial video is a great way to show how your product or service has made an impact. It reveals the story of how your product or service solved a customer problem, highlights you and all it has done for them in solving their problems with ease.
Such testimonial videos can influence buyers into making decisions more quickly than any other form of advertisement, so make sure to share them on your website, social media accounts, and via email marketing. Be creative with how you present your clients’ success stories.
5. Recruitment videos
A recruitment video can be the best way to get potential applicants. They showcase company culture and explain in detail what it is like to work with your company, and what the applicants’ roles in the company will be.
This can be difficult in other ways, such as through job boards and websites. It also allows you to reveal more information about who a company is, without lengthy job descriptions about how the business operates or what makes a company unique. Recruitment videos work well if extensive recruitment efforts are required.
6. Product demonstration videos.
66% of people said they would rather watch a short video about a product or service than reading a product information page (source).
No matter what your product or service is, people want to know how it works. Instead of writing a long description that is hard for them to understand in too much detail and omits vital features, use video as an effective way to show these things.
You can have an actor or employee presenting the product or creating animations on the screen showing various aspects from start-up to closing down.
Video is a great way to show off your product and what it can do in less than 3 minutes. Whether you’re an entrepreneur, investor, or want people on board with something new – video marketing could be the perfect fit.
7. About us videos
Corporate videos that tell the story of your company. They’re usually used to introduce a company, its mission, and its values. The video can be created by filming an interview with key members of the organization, or it can include footage from the day-to-day operations of the company.
This type of video is growing more popular because they help potential consumers understand what makes your business different from others. A well-made corporate video will also show off some aspects – like features of new products or services.
The world of corporate videos is a vast and varied landscape, with many different styles to choose from. Whether you’re looking for an animated video that paints your company in vibrant colors or something more straightforward and informational, Dustin Hill Productions have the skill set required to produce high-quality content.
If you want help crafting a compelling message through motion graphics or 3D animation, our team is ready to work with you on creating content that will effectively reach your audience. Want Dustin Hill Productions to work on your next corporate video? Contact us today.