The length of a corporate video has a direct correlation to how engaging it is. In the age of short attention spans, shorter videos are more likely to be watched and shared on social media.
Generally, if your video is less than 2 minutes long, people will watch the whole thing without skipping ahead or scrolling through their feed because they’re concise and easy to follow.
A longer video means more time to convey the message, which can be beneficial for some companies, but there are also risks associated with long videos that people leave it or move to another video.
For marketers looking for ways to increase their ROI on marketing campaigns, there may be no better option than shorter videos.
The following are benefits of short videos:
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Can highlight a specific Topic
A short video can be an excellent way to highlight a specific topic – whether it’s a news related to your business or entertainment. It will allow you to provide your audience with the information they are specifically looking for while making them laugh. It doesn’t matter if you’re starting or have been around for years. The short video will get people talking.
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Compress information into a snappy piece of content
The average attention span is 8 seconds, which means you have to be concise in your content so people will stay. A short video allows you to compress large information into concise content. This is a great way for brands and marketers to stay relevant with the fast-paced world of social media.
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Establish credibility for a brand
Brands are using short videos to establish credibility. These videos can be a great asset to any marketing campaign or company’s online presence.
You may have seen many brands on social media using short videos to share their products with you. These videos are not just for sharing. They also help the company establish credibility and trustworthiness in their followers’ eyes.
This is accomplished by consistently producing quality content that will keep people coming back for more.
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Increase followers Very Quickly
If you are looking for a quick way to increase your followers, then video might be just what is needed. Brands are using short, simple videos to quickly drive up their followers on social media.
This type of post has become increasingly popular because it is effective in attracting followers who just want quick content that will keep them entertained for hours without any long-term commitments or obligations involved in viewing.
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Increases chances of being shared on social networks
The average person spends about 2 hours a day on social networking sites, and brands are becoming more aggressive in their strategy to reach these consumers.
One way is through short video ads that can be easily shared on the network. Short videos were shared 15 times more than text posts. If you want your message to be heard loud and clear, you need a video.
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Allows you to target specific demographics
For brands to be successful, they need to reach their target demographic.
Short videos are often targeted towards specific demographics. As a marketer or brand manager, It can be finicky to find people who are interested in your product or service.
But, with short videos, you know that the person watching your video is interested in what you have to offer.
Short videos allow marketers and brands alike to reach more people than ever before by targeting them based on age group, gender, geographic location – even things like their interests.
It is time to get a corporate video for your company. Whether you are looking for an introduction video, testimonial videos, or something more creative and unexpected, Dustin Hill has the expertise to help you create a successful marketing campaign that will appeal to potential customers.
In today’s digital world, there is no reason not to invest in professional-grade videography. To find out how we can help give your business the edge it needs in this competitive marketplace, contact us today.