With the rise of digital and social media, online audiences are desiring more than just text updates. Video is quickly becoming a major part of today’s marketing strategy. For brands that want to stay ahead in this ever-changing landscape, it’s important to know what makes video such an effective medium for attracting and retaining customers. 

Corporate videos are great for companies of all sizes because they provide the opportunity for your business to convey its unique voice and personality rather than falling victim to blandness in an attempt at being accepted by everyone. 

When you’re looking to create a corporate video for your company, it’s important to know what type of video you want. There are many different types of corporate videos that companies typically use, and each has its specific purpose. Knowing which type is the right fit will help ensure that your video does exactly what you need it to do.

4 great examples of corporate videos

• Brand video

This type of corporate video is a great way for brands to express themselves, connect with customers and showcase what they do. The brand video also allows people to see the company or brand’s personality and allows them to view the brand in a more relatable way. These types of videos are usually of the short form (less than 3 minutes), but they pack a big punch.

This is the video you should include on your homepage or about us page. You could use it to tell your brand’s story, highlight your values and what you stand for, or state who you are, what you do, why you do it, and what sets you apart from other companies in this industry.

• Product demonstration videos

These videos are also referred to as how-to videos, demonstration videos, and instructional videos. These types of videos give the viewer an idea of how they can use products for their own needs. Product demonstration videos are an excellent way to show off your product or service in action. 

The product demonstration video is used widely by companies because it provides useful information about a product in easy-to-understand steps that anyone can follow along with at home. Companies will typically create these types of videos when new technology or product is being released so users have more information on how they can utilize the product for themselves.

One popular place for this type of content is Youtube because people are often looking for information about products before they buy them online. These videos serve many purposes and can help you build brand awareness and increase sales while reaching a wider audience than traditional marketing channels.

• Testimonial videos

Adding customer testimonials to your website is a great way to provide social proof that you are the best at what you do. Testimonials also help build trust with potential customers, which leads to more conversions.

The first step in getting started with testimonials on your website is deciding where they should go. You can place them on product or service pages, as well as include them on your company social profiles. 

When putting together these testimonial snippets, make sure they are short and sweet – ideally, 2-3 sentences long. It’s also important for each snippet to have an image of the person giving their testimony so that it stands out from the rest of the text on the page.

• Recruitment video

We all know that hiring the right talent is hard. It’s even harder to hire someone when you don’t have a face-to-face conversation with them first. A company recruitment video is a way for companies to invite potential candidates into their world without having contact with them in person. 

The video allows candidates an opportunity to see what company culture is like and how they might fit in a company before deciding whether or not they want to apply. It helps people understand that their values align with the company’s values. This means this process goes much more smoothly than if the candidate just applies through traditional methods like emailing or dropping off resumes at HR. 

Companies can take advantage of recruitment videos by posting recruitment videos on job sites such as LinkedIn as well as on the company’s careers page on their websites. These videos give potential candidates a chance to see what the company is like before applying for positions or interviews.

Creating a corporate video for your business can be intimidating and expensive. To make sure you’re getting the most bang for your buck, it is important to choose the right video production company for your specific needs. 

Dustin Hill productions is a team of experienced filmmakers and video editors that specializes in creating great-looking corporate videos for businesses of all sizes. If you want your video created but aren’t sure where to start or how much it will cost, contact us today!