We all know how important it is to make a good first impression. A corporate video is a great way to do this where you share your company’s culture, vision, and mission while telling your story. It is an excellent tool for internal communication with employees and external communication with clients, prospects, investors, and other stakeholders.
A lot of people think that corporate videos are just for big companies. The thing is, even small businesses can benefit from a corporate video strategy. However, many things go into making a corporate video, and it’s often hard for brands to figure out what they should include in their videos.
Here are some things you should consider including in the corporate video. To create a successful corporate video that achieves goals:
1. Good script
The script is the foundation of corporate video. If your script is weak, it will be difficult for the audience to understand what you are trying to say. Your video may not turn out the way you want it too or worse yet – no one might watch it at all.
A well-written script can be the difference between a successful and failed project. Scriptwriting skills are essential to every area of filmmaking since a screenplay is just a different type of written document that helps the filmmaker create their story to share it with an audience.
The goal of this type of script would be to inform the viewer about how the product or service will improve their life in some way while still being entertaining enough to hold their attention.
A strong script will make your videos more effective because people will be able to follow along with what they are seeing on screen and hear in their headphones.
2. Quality content
Corporate video production is an art form that requires a lot of thought and attention. Quality content is key to any successful video, but not just any random content will do.
If the audience is not interested, they will find a way to stop watching and move on with their lives. That can be frustrating for marketers or brands who have invested time and money into creating the video.
It is critical to make a captivating video with quality content that will engage viewers from the beginning to the end. So they are more likely to stay tuned.
A good corporate video will not only show the company’s products but also highlight its mission statement, history, and culture.
3. Story arc
You might not know what a story arc is or why it’s critical to include one in your video. A story arc tells the viewer what happened before they got there and ends by leaving them wanting more – like when a TV show leaves viewers on a cliffhanger so that they will tune in next week.
Story arcs are also about transitions rather than just telling everything that happens sequentially – it can be hard to keep the audience engaged if all they see. You may not think you need one, but the viewer must stay engaged in your content.
People don’t know that a corporate video should have a story arc or else, it will be boring. A story arc can help you connect with your audience and provide them with an experience they will never forget.
4. Clear message
A clear, concise corporate video that is easy to understand should not be difficult to create. In the era of short attention spans, a corporate video should convey a clear message and leave no room for interpretation.
A common mistake is to use too many words in an intro paragraph that does not say anything. The most powerful messages are those that everyone can understand.
5. Call to action (CTA)
In a corporate video, the call to action is what separates good videos from great ones. A call to action can be anything from a link, an email address, a phone number, or a website name.
Marketers and brands alike need to include this in their videos because it gives viewers something tangible they can take away with them after watching your content. That will increase your chances of being remembered when you’re next promoting new products and services.
Corporate videos are designed for various purposes such as product promotion, business building, etc. The most common type of call-to-action is “buy now,” “learn more,” and “subscribe.”
A good call-to-action should include words with high emotional content like urgency, exclusivity, confidence, happiness, success, etc. And something people can do for them to feel proactive about taking the desired course of action.
Video marketing is an effective way to get your message across to potential customers, but only if it’s done right. There are many places where you can go wrong with your video marketing campaign: bad visuals, poor audio quality, unclear messaging, etc.
Dustin Hill is a video production company based in Singapore. Our team takes care of all aspects of creating corporate videos for your business – from scriptwriting and shooting to editing. We provide services such as – motion graphics videos, 3D animation videos, corporate videos production, and more to help your company achieve success through visual storytelling.