There is no doubt that a video going viral can be extremely beneficial for a business. A video that is seen by millions of people and shared on social media can result in massive exposure for your company and its products or services. Your video will likely be seen by more people than ever before, and you may receive attention from the media or other celebrities. Additionally, your video may help to promote your brand or business in a positive light. If you manage to create a successful viral video, it can be an excellent marketing tool for your organization.
But what makes a video go viral in the first place? No one trait guarantees that a video will go viral, but certain elements are often found in videos that achieve breakout success. By understanding some key elements, you may be able to create content that is more likely to reach a large audience. So what are these essential ingredients? Keep reading to find out!
Essential characteristics of viral videos
1. Original and fresh content
When it comes to making your video viral, one of the most important factors is originality and freshness. There’s plenty out there that people can copy-and-paste or use as templates for their content; in this day and age, we’re all too aware of how quickly things get boring when you see something multiple times in a row!
With the expectations of viewers raised, audiences are now expecting original and fresh content. Whether you want to stay in the marketing race or not it’s important to make sure your work is original.
2. Unique element
Check out some of the most popular videos from recent years and you’ll see that they all have something special about them – whether it’s the content, the filming, or the reactions of those featured. There are a lot of videos out there, so you need to find a way to stand out from the crowd. Luckily, there are many ways to do this, and as long as you stay creative, you should be able to come up with something that will get people talking. So don’t be afraid to think outside the box and try something new! Who knows, your video might just be the next big thing.
By capturing an audience’s attention with something they don’t expect, you create a sense of curiosity that compels them to watch the entire video. Adding an unexpected twist also breaks the monotony that is many times found in videos, and it is the unexpectedness of watching something that makes the video popular. So if you’re looking to create your next viral hit, embrace the unexpected and see what happens.
Authenticity is the key to connecting with your audience more than anything. The authenticity of the video is what makes it go viral. Make sure that what you’re filming captures something which people can identify and feel! If you’re looking for something new, then this might not work; however, if it’s authentic and represents who you are, even in a small way, then viewers will feel like they’ve found someone worth getting close to! The video must be authentic and capture the real emotion or moment that people can relate to.
5. Short length videos
Timing is everything when it comes to whether or not your video goes viral. You always have to keep an eye on the timing of videos because viewers love short and sweet ones more than long, boring, lengthy content. No matter how high-quality your video may be, if it is too long then people won’t want to watch it. Instead, they’ll find something else more interesting which will leave room for potential growth in viewership.
Make sure that all viewer attention isn’t lost by making lengthy videos, try breaking things up into smaller parts so as to stimulate engagement from potential viewers.
6. Not restrictive
Videos that are universal are the ones that everyone can enjoy, regardless of their nationality or cultural background. If you are planning to make a video with the expectation of it breaking the internet, make sure that the video is not restrictive to one nationality or culture. This way your viewers will be more likely to share it with everyone they know, instead of it being viewed by only a part of the population. A video that can be understood by anyone regardless of their culture or language has higher chances of going viral.
7. Easily shareable
Sharing is the best way to make your video go viral. Sharing can help your video get seen and heard, which will make it easier for people in the community around you – or anyone else. To increase the chance of going viral, then your video should be easy to share so that it can reach a large audience quickly. A professional tone will help your audience resonate with you more easily than if it were too complicated for them.
You should allow your video to be shareable on all social media networks so that it can reach a larger audience, which will increase the chance of it going viral.
Every video has specific elements that make it captivating and shareable. By understanding what these are, you can give your video the best chance of going viral. However, if you don’t have the time or resources to create a video that ticks all the boxes, don’t worry, Dustin Hill Productions can help.
If you want to make sure your next video has a fighting chance at going viral, we can help you get there by offering a variety of video production services from conception to filming to editing. With our expertise, you’re one step closer to making those views count by helping you create a video that is sure to grab attention and leave a lasting impression. Contact us today for more information about our services or to get started on your viral video campaign!