There is a reason video production companies focus on quality over quantity – because it works! Quality videos that are well-made and interesting to watch will keep people engaged, which is what you want if you are trying to market your product or company. Plus, people are more likely to share high-quality videos with others, further expanding your reach.
‘Quality’ here can mean a lot of things, which changes from business to business. To understand more about video production quality, read our guide that will help you determine the quality of video production you need.
While it might be tempting to go for the lower-cost option and churn out as many videos as possible, most businesses find that investing in quality pays off in the long run. Listed below are reasons why quality trumps quantity when it comes to video production.
Rise of social media
The rise of social media has been a game-changer for the video production industry. Where once the focus was squarely on quantity, social media has placed a new emphasis on quality. Videos that are well-produced and engaging are more likely to be shared, liked, and commented on than those that are simply churned out in large numbers.
As a result, video production companies are now placing a greater emphasis on producing high-quality content that will resonate with viewers. This shift in focus has led to an overall increase in the quality of videos being produced, as companies strive to meet the demands of the social media age. With platforms like YouTube and Instagram, users are now able to easily access a wide range of content from around the world. Consequently, they have become more discerning about the kind of content they consume. They are no longer willing to watch low-quality videos.
This has put pressure on production companies to up their game and produce better quality content. In many ways, social media has levelled the playing field, making it easier for small companies with limited resources to compete with larger ones. The rise of social media has had a profound impact on the video production industry.
For client satisfaction
Most video production companies these days are trying to mass-produce as much content as possible to satisfy the high demand. However, what these companies fail to realize is that quality should always come before quantity. According to Brightcove, 60% of people won’t engage with your brand if quality drops (source). Because, if clients are happy with the final product, they are much more likely to come back for future projects. Furthermore, they are also more likely to recommend the company to others.
On the other hand, if a client is dissatisfied with the final product, they are unlikely to use the company’s services again and will probably warn others about their bad experience. Video production companies need to focus on quality to build long-lasting relationships with their clients in today’s competitive market.
For getting noticed
In the past, video production companies have often been focused on quantity over quality. This is because they were trying to produce as many videos as possible to reach a larger audience.
However, this approach has often led to low-quality videos that did not engage viewers. As a result, video production companies are now changing their focus and are instead concentrating on producing fewer, but higher-quality, videos.
This new focus on quality over quantity is leading to better-produced videos that are more likely to be noticed by viewers. That means if they are getting noticed, then the video production companies are a standout among their competitors which helps to bring more customers and helps to retain their potential customers.
For more revenue
As the demand for quality content increases, so does the revenue of video production companies that prioritize quality over quantity. Customers are increasingly looking for a video production company that offers high-quality videos, and those that don’t meet this standard are quickly passed over.
A company that offers a superior quality video will find that viewers are happy to spread the word, which boosts companies’ SEO ranking and helps to improve ROI which eventually leads to increased revenue.
In today’s competitive marketplace, video production companies need to focus on quality to stay ahead of the curve as well as increase revenue in the sea of competition.
The bottom line is that quality always trumps quantity when it comes to video production. Whether you are looking for quality in your video production output, always remember that it is better to go with a company that focuses on quality over quantity. Dustin Hill Production follows this mantra and that’s why we produce some of the best videos.
With years of experience and an eye for detail, we will work with you to create a video that meets your specific needs while staying within your budget. So don’t wait any longer; contact us today and see how we can help you take your business to the next level with top-quality video production services.