As video becomes an increasingly important part of online content, businesses are looking for ways to capitalize on the trend. Social media is one of the most popular platforms for sharing information and connecting with customers. With the ever-changing landscape of social media, it can be tough to keep up with the latest trends and figure out what’s right for your business. When it comes to creating social media video content, it’s important to stay up-to-date on the latest trends. But staying on top of social media trends is important because it allows you to connect with your existing and potential customers in new and innovative ways.
Trends To Try When Making Social Media Video Content
1. Vertical video
Vertical videos are becoming more popular on social media because they offer a more immersive experience for viewers. With mobile viewing becoming increasingly popular, vertical video is gaining in popularity. This format takes advantage of the entire screen and is ideal for viewing on smartphones and other mobile devices.
Vertical videos make it easier for viewers to follow the action and stay engaged with the content. Additionally, vertical videos take up more screen space than traditional horizontal videos, which means that you can include more text and graphics in your videos without making them too long or confusing for viewers. This trend is likely to continue as audiences become more accustomed to vertical videos and seek out more immersive content experiences.
2. Live video streaming
Live streaming videos are becoming more and more popular on social media for a good reason. Streaming live content is a great way to create an interactive experience for viewers. They’re a great way to connect with your followers in real-time and give them a behind-the-scenes look at what you’re up to. They’re a great way to connect with your audience in a more personal way and create an authentic connection with them. Plus, they’re just really fun to watch!
This type of content is particularly appealing to younger audiences, who are always looking for the latest trends. Live streaming allows users to share what they’re up to at the moment, whether it’s a quick video of them getting ready for work or a live Q&A session with followers. It’s a great way to build relationships with followers and create a sense of community around your brand. So if you’re looking to add a little more excitement to your social media content, go ahead and try out the live streaming video!
3. B-roll videos
B-roll videos are making social media content more trendy because they add an extra level of visual interest that can help to engage viewers and keep them watching longer. While it’s important to keep your content visually appealing, don’t be afraid to add some B-roll footage into the mix. By using footage or shots that are supplemental to the main story, you can help to illustrate your point more dynamically. It can be used as a filler, or as a way to transition between different topics.
Additionally, b-roll videos can be used to break up long blocks of text or monotony, which can help to keep people’s attention focused on your content. When selecting b-roll footage, be sure to choose clips that are related to your topic, and that complement your main message. Also, make sure the footage is of good quality, and that it matches the tone and style of your brand. By using b-roll footage wisely, you can help spice up your social media content and grab attention from viewers.
4. Video advertising
By creating short, snappy videos that are relevant to your target audience, you can help intrigue and engage potential customers, encouraging them to learn more about what you have to offer. Additionally, using creative video advertising techniques can help you set yourself apart from the competition and attract new customers.
Additionally, video advertising can also help to boost engagement rates and drive more traffic to your social media pages. So if you’re looking for a way to make your social media content more appealing and trendy, consider using video advertising.
5. 360-degree videos
360-degree videos are becoming more popular on social media because they allow users to have a more immersive experience. With technology becoming more accessible, more businesses and individuals are beginning to experiment with the format. With a 360 degree video, you can view the scene from all angles, which gives you a more realistic sense of being there. This format is great for travel videos, product demonstrations, and even concerts.
As 360-degree videos become easier to produce and consumers demand more of them, we can expect to see even more creative and innovative uses of the format. And as more people get on board with this trend, we’ll likely see even more creative uses of this technology in the future.
6. Shoppable videos
Shoppable videos are becoming a more popular way to share content on social media. By including links to products within your videos, viewers can easily purchase the items they see without having to leave the platform. They make it easy for viewers to see what products are being featured and to quickly and easily purchase them.
This type of video is perfect for retailers who want to showcase their latest products and for customers who want to buy the products they see. Shoppable videos are becoming more and more popular, so if you’re not currently using them on your social media channels, you should consider doing so. They’re a great way to boost engagement and sales, and they can help you stay ahead of the competition.
In addition to staying on top of trends, it is also important to know how to make your videos stay ahead of the curve and remain relevant in your industry. For this, we have compiled a list on how you can make your videos stand out on social media, and you can read all about it here.
The takeaway is that social media video content is an important part of any online marketing strategy. By keeping up with the latest trends and using a professional video production company like Dustin Hill Productions, you can create videos that are both effective and engaging.
With our team of experienced professionals, we can help you create engaging, trendy videos that will capture the attention of your audience and help boost your social media presence. Contact us today if you want help executing these trends or need assistance with any other aspect of video production.