Whether you’re a small business or not, a well-made video can help you advertise your brand, raise awareness of your products or services, and even drive sales.
Are you curious about learning more about how video marketing might benefit your small business? Are you unsure where to begin or what to do? This guide will provide you with some helpful hints to get you started.
From crafting attention-getting videos to publishing them on social media, there’s a lot to do. So keep reading for tips on how to succeed with your video marketing campaign!
Creating content that educates your audience
Creating high-quality, informative content is the best marketing tip for small businesses. By developing useful and engaging content that informs your audience, you can demonstrate your company’s expertise and credibility, capturing the attention and interest of potential customers.
This quality content helps to position your business as a go-to resource for those seeking the latest information and insights on industry trends. In addition, by regularly adding new and useful information to your website or blog, you can establish yourself as an expert in your field and appeal to potential customers who are actively seeking out solutions for their needs.
Include relevant keywords
When it comes to small business marketing, one of the most important things you can do is use keywords effectively. Keywords are the words and phrases that potential customers use to search for products and services online.
Including relevant keywords in your content can help your site rank higher on search engine results pages, which will drive more traffic to your site.
Try to include relevant keywords in the first few seconds of the video as it gives more connection to your potential customers. So, by taking the time to research and select the right keywords, you can give your small business a big boost in the online marketplace.
Use video testimonials
When a customer records their positive experience, it is called a testimonial video. Testimonials are used to build trust and credibility with potential customers. Video testimonials are especially powerful because they can be easily shared online, providing social proof for the company.
In addition, video testimonials are more engaging than written testimonials, and they can be customized to target specific audiences. For these reasons, using video testimonials is one of the best marketing tips for small businesses.
Impress your audience with the initial few seconds of your video
Any video, especially if it’s for a small business, needs a powerful start. You only have a few seconds to make a solid first impression and establish the tone for the rest of the video.
According to Facebook for Business, 65% of individuals who watch your marketing video for the first three seconds will watch for at least ten seconds. 45% of interested people will watch for 30 seconds (source).
If you can pique your audience’s interest right away, they’ll be more inclined to stay until the finish. There are a few different strategies to get your video off to a good start including:
- You could start with a fascinating statistic or information about your company.
- You might also relate a personal narrative to what you do. Alternatively, you could simply declare your key message at the beginning of the video and then expand on it throughout the rest of it.
Whichever approach you choose, starting strong will help you engage your audience and leave a lasting impression.
Marketing across all channels
In the video marketing process, making a video is only the first step. It’s critical to ensure that your video is seen by your target audience after you’ve finished it. One approach to accomplish this is to promote your video through all available channels on online platforms.
You can advertise your video on the internet using a variety of methods, including social networking, email marketing, and paid advertising. You can reach a large audience with little effort by promoting your video online and ensuring that it has the impact you desire. (also, check our guide on Ways To Make Your Video Content Stand Out On Social Media)
Create a company vlog and incorporate live video into it
Creating a vlog for your business is a great way to connect with your customers and share valuable information about your products or services. Additionally, vlogging provides an opportunity for you to highlight what makes your business stand out from the crowd.
With live video, you can interact directly with your audience in real-time, allowing them to ask questions and get valuable insights into your company.
If you’re still unsure about video marketing or whether it’s the right step for your small business, don’t hesitate to contact Dustin Hill Productions. With more than a decade of experience and knowledge of expertise, we know how to create videos that not only look amazing but also get the outcomes you want.