If you’re new to video production, it can be tough to know where to start. There are so many different pieces that go into making a great video, from the audio and visuals to the editing and distribution. In this post, we’ll break down some of the basics of video production and offer some tips for beginners. Stay tuned for more advanced tips in the future!
Research your topic
Your video topic could play a vital role in your campaign’s success. Before finding the topic, you should take some time to research the perfect keywords for your video. This will help you place your video in a better position in various search engines, drawing more viewers toward your video and improving your SEO ranking.
For example, if you want to make a video about video production tips for beginners, then you should focus on the keyword “video production.” There are plenty of tools like Semrush, and Ahrefs that will help you with keyword research.
Choose your video type
Once you finalize your topic, then it is time to choose the perfect video type for your production. Before choosing any video type, you should know and understand the different video types. There are:
- Screen recording
- Motion graphics
Your video type should be appropriate to your topic and content. For example, if you want to create an explainer video, then animation is a perfect choice. Likewise, if you want to add some visual interest, then motion graphics would be a better option.
Draft a script with a storyboard
A script is a great way to ensure that your video production runs smoothly and efficiently. Writing out a detailed plan of what you want to happen in each scene, can avoid any last-minute scrambling or confusion. This also allows you to plan out your shots in advance so that you know exactly what you need to capture. A storyboard is also a helpful tool for visualizing your video and mapping the action. By sketching out each scene beforehand, you can get a better sense of how the finished product will look. And while drafting the script, make sure you don’t miss out on an engagement factor that helps to make your video stand out from the sea of competitors.
Staging your schedule
Pre-production, production, and post-production are the three essential stages of video production. By taking the time to plan each stage of the process, you can ensure a smooth and successful production.
- Pre-production is the stage where you develop your concept and plan your shoot. This is the time to assemble your team, scout locations, and gather any props or wardrobe that you will need. That’s why pre-production is an important phase of video production. To know more about the pre-production process, click here.
- Production is the stage where you capture your footage. This is when you set up your cameras and lights, direct your actors, and capture your shots.
- Post-production is the stage where you edit your footage into a finished project. This is when you select the best takes, add any visual effects or graphics, and score your music.
Do with what you have
As a beginner in video production, it is easy to get overwhelmed with the amount of gear and equipment available. However, it is essential to be clear about what you have and try to make your video according to that.
- If you have a quality camera, then it is fine, and don’t worry if you don’t have one. Try to shoot with what you have as a source, like a normal camera or even a mobile phone. But, investing in a good tripod is a good video production trick. This will allow you to keep your camera steady and get smoother shots.
- After shooting a video, audio quality is the most important thing. Sometimes the background noises will spoil your video rhythm. That’s why adding some investment to the microphone is a good thing. This will help to improve the audio quality of your video and make it look more professional.
- Choosing your scout and locations according to your budget is an important task for any filmmaker at any stage. Sometimes, it will break your banks. So, choose it wisely.
- If you have a budget, then you should go with some excellent paid editing software. But if you are limiting your budget, then you should make use of some of the best free online editing tools.
- Try to use natural light as much as possible. If your video demands more, then you should go with some studio lighting effects like rim lights and reflectors. These will make your video more appealing.
Marketing your video
By properly marketing your video, you can reach a wider audience and ensure that your video is seen by the people who are most likely to be interested in it. There are several ways to market your video, but some of the most effective include social media, email marketing, and paid advertising. If you take the time to learn about these different marketing channels and how to use them effectively, you’ll be well on your way to producing a successful video.
Include a CTA
A CTA, or call-to-action, is instruction or message designed to prompt an immediate response or encourage a specific behaviour. That means, CTA will help to encourage your viewers to take action, whether it is subscribing to your channel, visit your website, or sharing your video with others. So, one of the most important things to remember is to include a CTA at the end of your video. When used effectively, a call to action can be a powerful tool for driving conversions and boosting your bottom line. Click here to know more about CTAs and how to use them in videos.
Becoming an expert in any field takes time and practice. If you have handled every step of the video production process carefully, then you are not a beginner anymore. We hope this article provided you with some helpful tips about video production. Feel free to contact us if you have any questions regarding video production!